Addis Ababa, March 31, 2025 (POA) —The Ministry of Foreign Affairs revealed that Ethiopia’s efforts to strengthen economic diplomacy and explore new market destinations and investment opportunities are bearing fruit.
The Ministry’s Director General for Economic Diplomacy, Ambassador Yohannes Fanta, told local newswire service ENA that Ethiopia is working to attract foreign direct investment and explore new market opportunities through its embassies in various countries.
The director general indicated that the country has a wide range of investment opportunities in agriculture, manufacturing, mining, energy infrastructure, digital, tourism and other sectors.
The ministry, through its foreign relations efforts, is carrying out activities to make economic diplomacy more productive as its main duty, the Director General further pointed out.
For Yohannes, the trade and investment forums undertaken in various countries in the current Ethiopian year have created good opportunities to promote Ethiopian products and to attract investment.
Accordingly, activities have been undertaken to encourage investors from Eastern Europe, South America and Asia to invest in Ethiopia which is being effective.
In addition to existing market and investment destinations, the effort to explore new market destinations has been also productive, he said.
He also mentioned about activities being carried out to export products and attract investment by assessing markets in countries in Africa where Ethiopian products were previously inaccessible, including neighboring countries.
The AfCFTA will create a favorable opportunity for Ethiopia to take advantage of Africa’s vast market opportunities as the business-to-business relations commenced with various countries through economic diplomacy.